Julie's is a boutique that started in Charlotte, North Carolina. Since Julie's started in 1971 they have branched out to two other locations. The business has thrived for years by hand-picking apparel that is curated to serve its target demographic. Selling the latest fashion, and staying on top of trends is of utmost importance to the brand.
Currently, Julie's is still using their original logo despite all the growth and change they have accomplished. The original is lackluster when compared to its fun, upbeat personality and style. To continue to stand out amongst the growing competition a logo refresh should be considered.
I have created a logo and supporting brand elements that highlight the fun, trendy brand.
